A°MEN Magazine

A°MEN Magazine is a fashion magazine that focuses on contemporary menswear trends while highlighting male Asian beauty and masculinity hoping to break stereotypes produced by the Western media. Usually portrayed as side characters or if not typecasted roles such as the geeky classmate or the martial arts master, Asian males have always been deprived of the spotlight. This can significantly correlate as to why Asian men are considered to be the opposite sex to be the least desirable male group according to various surveys. This magazine will put this minority group in the forefront and tell their stories as well. Besides "Amen" as a religious interjection meaning "truly," the name of the magazine means "A-Class Men" and "Asian Men" along with "Eh! Men" as a shout out to its Canadian roots. The idea of the magazine is to put the Asian male centerstage instead of being often marginalized and shine a light on the different aspects of their entity all the whilst showing off relevant fashion trends and contemporary menswear. For this project, the primary target audience are ages 18-30 years old. With this in mind, the design approach had boldness and modernity as the priority. The idea was to use a colour palette relevant to the time of the publication with a bold orange running through the editorial as a common theme. There is also wit in the design as I believe that this audience would appreciate this and make the magazine feel relatable as this age group would want. This is most present in the article where the text synergizes with the images. Photography by Martie Hechanova

THE COVER
COLOUR AND TYPOGRAPHY
WORDMARK AND BRANDING
For this magazine, I wanted to focus on a contemporary aesthetic and at the same time, creative. The nameplate on the magazine was designed to portray strength and masculinity but also with some flair portrayed by a degree symbol that is hollow. The typography was kept very minimal and clean yet impactful. The best example is the titling of the cover story "6ix Stripes Skyscrapers," where the title is formed to look like the CN Tower while the imagery of the jumping model is on the next page to give the story a sense of whimsy and wit.
The body text was designed to synergize with the images to show better composition and layouts. The colour palette chosen for this issue was orange to complement the main theme of the issue which is the "THE HEA°TWAVE ISSUE." The callout typography was designed to stand out but also go along with the minimalistic and contemporary vibe of the whole magazine. Overall, the typography of the magazine was impactful and helped the story-telling of the editorial which is what I believe great typography is.
The body text was designed to synergize with the images to show better composition and layouts. The colour palette chosen for this issue was orange to complement the main theme of the issue which is the "THE HEA°TWAVE ISSUE." The callout typography was designed to stand out but also go along with the minimalistic and contemporary vibe of the whole magazine. Overall, the typography of the magazine was impactful and helped the story-telling of the editorial which is what I believe great typography is.​​​​​​​
PROCESS
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