The client, Abbott, specifically for their brand FreeStyle Libre, tasked us at Proof Strategies with creating their 2024 Diabetes Report entitled FreeStyle Libre Report: The Power of Positive Motivation.
Using their brand guidelines, I've elevated this report by bringing magazine-like sensibilities to keep information more digestible and more visual. I incorporated their brand colours with the charts and graphs and also throughout the book to highlight certain key messages. This report was created both in English and French. I also prioritized AODA and accessibility standards when designing this report.
To view the entire report digitally, go to the Abbott website or visit this link.
Agency: Proof Strategies
Design: Dwight Balutan