Pernod Ricard Kenwood Vineyards is a wine brand proud of their roots based in Sonoma County, California. They asked us to create an ownable branding for their Instagram that can be easily relatable to their rugged, raw and outdoorsy clientele. The solution was to break up their content into different franchises that highlight the brand and inform their customers more about the brand â educating them about wine jargon, the brand's environmental advances and its rich history, food recipes and more. The assets both include organic posts and instagram stories in image posts, carousels and video. An ownable and easily identifiable branding cue of mixing with wood grain along with variations of copper framing alludes perfectly to the brand's ethos of rugged yet premium.
For more posts, check the instagram here: www.instagram.com/kenwoodvineyards
TEAM
Agency: Virtue Toronto
Creative Director: James McGuire
Designer: Dwight Balutan