Client Roche provided us with a design ask to create a website that informs Canadians about Multiple Sclerosis (MS). The website will contain assessment questionnaire along with video and article resources. But before so, I had to figure out and create this stand alone brand identity that will carry out on the website and to the ads accompanying this project.
THE BRANDING
The logo comes in five variations to be used interchangeably — One in horizontal and one in vertical and three circle versions. The Circle versions are lovingly called LIVE YOUR LIFEsaver logos. Throughout the website, as a branded graphic, these lifesaver inspired circles float around, placed at certain areas, to add interest. They will usually animate clockwise, spinning.
THE COLOUR PALETTE
THE WEBSITE
For the website, using the branding guidelines created, I wanted to do a clean and functional website that is easy to navigate and easy to the eyes. I was designing the website with AODA compliance in mind as well. As highlighted in the branding colours, I wanted to design with differentiation to the competition. It is available in English and in French and can be accessed via www.livemylifems.ca.
Agency: Proof Strategies
Designer: Me
Digital: Connor Scanlon