The client, Sephora, came to us at Virtue Toronto for a national campaign. The brief asked to tailor their new messaging "We Belong to Something Beautiful" specifically for the Canadian market, both in English and French. This encompassed a 360° integrated campaign that ranged from digital assets such as online banners, social media assets and microsites to print assets such as OOH on billboards, bus stops, etc. The team collaborated with renowned Canadian based influencers from underrepresented communities in media.
EATON CENTRE BILLBOARD TAKEOVER
Sephora took over a set of billboards right in front of the Eaton Centre located at the heart of downtown Toronto. With raising brand awareness in mind through high impact, large visuals, a mixture of digital and static billboards were created. The digital billboards portrayed video hero portrait shots of the influencers with Sephora's iconic branding along, while the static billboards exhibit impactful relatable branding for the brand. I was responsible in creating the transition animations and the static graphics.
VANCOUVER GRANVILLE STATION
CINEPLEX THEATRES
TORONTO STREETCAR TAKEOVER
OUT-OF-HOME ASSETS
DIGITAL ASSETS
TEAM
Agency: Virtue Toronto
Creative Director: Andy Verderosa
Copywriter: James McGuire
Designer: Dwight Balutan, Sarah May