HI 👋 ~ I'M DWIGHT

The client, Sephora, came to us at Virtue Toronto for a national campaign. The brief asked to tailor their new messaging "We Belong to Something Beautiful" specifically for the Canadian market, both in English and French. This encompassed a 360° integrated campaign that ranged from digital assets such as online banners, social media assets and microsites to print assets such as OOH on billboards, bus stops, etc. The team collaborated with renowned Canadian based influencers from underrepresented communities in media ultimately portraying Sephora as an inclusive brand.

Digital Marketing, Out-of-Home Design, Layout Design, Billboard, Print, Motion Graphics, Social Media

The ask was to create a digital campaign for Sephora's must-have moisturizers that will keep Canadians hydrated in the harsh winter weather. The assets created included programmatic ad banners, homepage banners and social media content. Static and video assets were created for this campaign that lived on sephora.ca and their social media.

Photoediting, Digital Campaign, Digital Marketing, Motion Graphics, Video Editing

Pernod Ricard Kenwood Vineyards is a wine brand proud of their roots based in Sonoma County, California. They asked us to create an ownable branding for their Instagram that can be easily relatable to their rugged, raw and outdoorsy clientele. The solution was to break up their content into different franchises that highlight the brand and inform their customers more about the brand — educating them about wine jargon, the brand's environmental advances and its rich history, food recipes and more. The assets both include organic posts and instagram stories. An ownable and easily identifiable branding cue of mixing with wood grain along with variations of copper framing alludes perfectly to the brand's ethos of rugged yet premium.

Social Media, Content Creation, Branding

The task was to create both retail and digital assets for Sephora's new French friendly app. The The digital assets include images that lived on the app, programmatic ads online, email inserts and Instagram organic posts and instastories. While the retail assets, consisting of posters, cards and shelf headers, were seen in various Sephora stores all over Canada. All deliverables were outputted both in English and French.

Layout Creation, Motion Graphics, Digital Marketing, In-store Design

mermade museum is an interactive offline experience through the form of an interactive museum and "messtaurant" that serves garbage as food — like sushi made with plastic bags, and more — that translates to instaworthy photos in order to raise awareness on the repercussions of improper waste disposal on the oceans, and ultimately, us — human beings.

Experiential Design, Editorial Design, Social Media, Experience Design, Installation Design, Restaurant Experience

The client is Adidas and the target audience are its employees, investors, auditors and more. This is an annual report design for 2018. This was made to highlight their accomplishments as a company and future opportunities and possibilities. As an annual report and its possible audience, I wanted to make sure there are iconic symbols used that are truly Adidas including the iconic three-line icon which I made as an ongoing design theme for the entire book.

Editorial Design, Annual Report, Typography

CTL Leather is a leather company based in Canada. They were looking for a more modern and minimal remake of their original swatchbook. They have a business-to-business model which should reflect the design as their clientele are architects, designers, contractors and more. This swatchbook is a section of their entire book. This whole section is the Classic category. This category is comprised of Analine leathers. Check the book chapters below!

Editorial Design, Catalogue, Swatchbook

This was a proposal for an exhibition to the Art Gallery of Ontario for Design Houdini: A Major Retrospective of Shigeo Fukuda. Fukuda's design sensibilities always included wit, whimsy and humour along with novelty, which takes the forefront in terms of this campaign's design approach. The name Design Houdini is representative of Fukuda's design recipe of design innovation along with Illusionism.

Branding, Identity, Editorial Design

These are some of the assets I have created for Southern Breeze Sweet Tea for their online brand which includes digital marketing and e-mail assets. With these assets, I did the design, layouts, animation and copywriting.

Digital Marketing, Email Marketing, Copywriting, Motion Graphics, Editorial Design

A°MEN Magazine is a fashion magazine that focuses on contemporary menswear trends while highlighting male Asian beauty and masculinity hoping to break stereotypes produced by the Western media.

Editorial Design, Creative Direction, Layout Design

주방 Korean Kitchen: Introduction to Korean Cuisine is a compilation of Korean meals fit for Korean cooking beginners. A collaboration with www.mykoreankitchen.com, this book combines learning simple Korean food words while expanding your culinary knowledge.

Editorial Design, Typography, Conceptualization

These are assets for CTL Leather, a leather company based in Toronto. I was responsible in creating their online newsletter along with creating Instagram content for them including social media posts and Instagram stories. Some of the skills I used include editorial design, typography, copywriting and animation.

Editorial Design, Animation, Social Media, Digital Marketing

These are assets for Fitlosophy's digital marketing via Livelifefit.com. This was implemented on their digital space in e-mails, online marketing, etc. I also did a variety of re-engagement emails for them which included copywriting and simple animations made to be GIFs seen inside.

Digital Marketing, Copywriting, Product Promotion, E-commerce

This is created for Wena Ho, a Hong Kong-based curator and contemporary art handler. She requested for a logo and stationery design that is versatile and novel but also contemporary to impress her clients.

Branding, Identity, Graphic Design

These are samples of my logo work. These logos are all with thought and meaning.

Logo Design, Corporate Identity

Targeted to all ages, this is an informational brochure design about the art movement of Art Nouveau which spanned from 1890 to the 1910's. "New Art" had various themes of birds, female form, flowers and vines.

Editorial Design, Brochure, Magazine, Layout, Book

Infuse Magazine is a Fashion Business Magazine published by Humber College focusing on industry and trends of Fashion. An annual fashion magazine that functions as both a reader that talks about relevant topics all the whilst promoting the College's Fashion and Cosmetic Management programs.

Art Direction, Graphic Design, Editorial Design