HI 👋 ~ I'M DWIGHT

The client, Sephora, came to us at Virtue Toronto for a national campaign. The brief asked to tailor their new messaging "We Belong to Something Beautiful" specifically for the Canadian market, both in English and French. This encompassed a 360° integrated campaign that ranged from digital assets such as online banners, social media assets and microsites to print assets such as OOH on billboards, bus stops, etc. The team collaborated with renowned Canadian based influencers from underrepresented communities in media ultimately portraying Sephora as an inclusive brand.

Digital Marketing, Out-of-Home Design, Layout Design, Billboard, Print, Motion Graphics, Social Media

Client Mejuri, luxury jewelry and accessories company, tasked me to create a variety of assets for their Valentine's Day activation under BYNK Media. I had to create custom wrapping paper, in-store wall signage and decals, custom notepads, and custom sheets of paper to be placed around the store as decor.

Event assets, Gift wrap design, in-store Signage, Visual merchandising design

The client Tiktok tasked Proof Strategies to create an activation in Toronto that highlighted Canadian small businesses. I was assigned to create the accompanying guide that showcased each and every vendor that was a part of the event. Along with the guide, I was responsible in creating vendor tent cards along with wall decals and some signs for the event.

Event activation, Book design, Editorial Design, Signage

The task was to create both retail and digital assets for Sephora's new French friendly app. The The digital assets include images that lived on the app, programmatic ads online, email inserts and Instagram organic posts and instastories. While the retail assets, consisting of posters, cards and shelf headers, were seen in various Sephora stores all over Canada. All deliverables were outputted both in English and French.

Layout Creation, Motion Graphics, Digital Marketing, In-store Design

Pernod Ricard Kenwood Vineyards is a wine brand proud of their roots based in Sonoma County, California. They asked us to create an ownable branding for their Instagram that can be easily relatable to their rugged, raw and outdoorsy clientele. The solution was to break up their content into different franchises that highlight the brand and inform their customers more about the brand — educating them about wine jargon, the brand's environmental advances and its rich history, food recipes and more. The assets both include organic posts and instagram stories. An ownable and easily identifiable branding cue of mixing with wood grain along with variations of copper framing alludes perfectly to the brand's ethos of rugged yet premium.

Social Media, Content Creation, Branding

The client, Abbott, specifically for their brand FreeStyle Libre, tasked us at Proof Strategies with creating their 2024 Diabetes Report entitled FreeStyle Libre Report: The Power of Positive Motivation.  Created in English and French following AODA and Accessibility standards.

Editorial Design, Book Design, Report Design, Layout creation, Publication

The ask was to create a digital campaign for Sephora's must-have moisturizers that will keep Canadians hydrated in the harsh winter weather. The assets created included programmatic ad banners, homepage banners and social media content. Static and video assets were created for this campaign that lived on sephora.ca and their social media.

Photoediting, Digital Campaign, Digital Marketing, Motion Graphics, Video Editing

These are some of the assets I have created for Southern Breeze Sweet Tea for their online brand which includes digital marketing and e-mail assets. With these assets, I did the design, layouts, animation and copywriting.

Digital Marketing, Email Marketing, Copywriting, Motion Graphics, Editorial Design

TPI Composites, a wind turbine manufacturer, tasked Proof Strategies to highlight their efforts in sustainability and other social issues such as inclusion & diversity, or waste and more through in the form of a Sustainability report. After successfully collaborating for the 2023 Sustainability Report, we did it again this year. I designed the report with digital in mind first—with a fully functional interactive PDF navigation system. I also prioritized designing with WCAG and AODA standards in mind. I used the brand guidelines and expanded on it.

Editorial design, book design, report design, book report, sustainability report

For this project with Gilead, I had to create a brochure that highlighted information about HIV and how moving forward together can help end the HIV epidemic for everyone, everywhere.

book design, editorial design, brochure design, layout design

This was a proposal for an exhibition to the Art Gallery of Ontario for Design Houdini: A Major Retrospective of Shigeo Fukuda. Fukuda's design sensibilities always included wit, whimsy and humour along with novelty, which takes the forefront in terms of this campaign's design approach. The name Design Houdini is representative of Fukuda's design recipe of design innovation along with Illusionism.

Branding, Identity, Editorial Design

A°MEN Magazine is a fashion magazine that focuses on contemporary menswear trends while highlighting male Asian beauty and masculinity hoping to break stereotypes produced by the Western media.

Editorial Design, Creative Direction, Layout Design

Proof Strategies wanted to highlight its capabilities of being able to detect, protect, and correct crises—through a new landing page, a guide book and some digital ads, the Agency wanted to spread more awareness to this.

Editorial Design, Advertising, Photo Editing

The client is Adidas and the target audience are its employees, investors, auditors and more. This is an annual report design for 2018. This was made to highlight their accomplishments as a company and future opportunities and possibilities. As an annual report and its possible audience, I wanted to make sure there are iconic symbols used that are truly Adidas including the iconic three-line icon which I made as an ongoing design theme for the entire book.

Editorial Design, Annual Report, Typography

주방 Korean Kitchen: Introduction to Korean Cuisine is a compilation of Korean meals fit for Korean cooking beginners. A collaboration with www.mykoreankitchen.com, this book combines learning simple Korean food words while expanding your culinary knowledge.

Editorial Design, Typography, Conceptualization

These are assets for Fitlosophy's digital marketing via Livelifefit.com. This was implemented on their digital space in e-mails, online marketing, etc. I also did a variety of re-engagement emails for them which included copywriting and simple animations made to be GIFs seen inside.

Digital Marketing, Copywriting, Product Promotion, E-commerce

Targeted to all ages, this is an informational brochure design about the art movement of Art Nouveau which spanned from 1890 to the 1910's. "New Art" had various themes of birds, female form, flowers and vines.

Editorial Design, Brochure, Magazine, Layout, Book